Carrying daily goods that we handpick from renowned brands around the world, we believe in the power of good design to elevate the everyday lifestyle of everyone—including yours.
Hello,
we are
SERIAL!
United by our penchant for good and innovative design, we established our venture in 2018 with one mission: to introduce and bring prominent lifestyle brands focusing on everyday goods to customers in Indonesia.
We believe that well-designed and functional goods have the power to elevate our everyday life, be it a colorful and durable hydration ware or a stylish and multifunctional bag that you can carry everywhere.
We take our time to make sure that each brand we carry resonates with the needs of the Indonesian customers while simultaneously ensuring its true colors shine.
