Established in 2018, we strive to continuously provide goods of highly pragmatic and aesthetic values that facilitates the everyday lives of discerning and design-consciour consumers.
We are
Serial
SERIAL is a Jakarta-based company with a focus on distributing carious lifestyle goods for the varying daily need of the dynamic Indonesian market. At SERIAL, we prize products that achieve the balance between distinctive design and practical sensibility; form that never gets in the way of function. We source our products internationally and are always on the lookout for brands whose philosophy resonate with ours.